Sugar. Would a food by any other name taste as sweet?

As it turns out, the answer to that question is yes, and our food industry is literally banking on consumers’ growing appetites for sugar and sweeteners.

Take a look at these statistics:

  1. The Lancet Diabetes and Endocrinology journal reported that 74% of products in the U.S. food supply contain added caloric or low-calorie sweeteners, or both.
  2. The USDA reported that the average American consumed 40.5 lbs. of refined cane and beet sugar, 24 lbs. of high-fructose corn syrup and 9.9 lbs. of other sweeteners, such as honey, agave syrup and molasses — all different names for sugar — in 2016. That’s a total of 74.4 lbs. of sugar per person per year.
  3. A 13-year study on artificial sweeteners by the George Washington University Milken Institute’s School of Public Health showed that consumption increased 200% during that time period. It also reported a direct correlation between obesity and frequent use of artificial sweeteners.
  4. A study published by the open-access medical journal BMJ Open found that nearly 60% of an average American’s daily calories come from ‘ultra-processed’ foods – products that contain flavors, colors, sweeteners and other additives that you wouldn’t use at home. These products are the main source of added sugar in the U.S. diet. They also reported that Americans get less than 1% of their daily calories from vegetables.

Is it any wonder that we have a health crisis in this country? We’re killing ourselves with sugar and artificial sweeteners instead of eating real, wholesome, nutrient-dense, anti-inflammatory food. And often, we don’t even realize it; sugar and sweeteners are hidden in everyday foods under a variety of different names for sugar, making it easy to eat sugar without even knowing it’s there.

The SHAPE Program is designed to eliminate added sugars and artificial sweeteners from your diet so that you can improve your health. Why? Because sugar consumption is linked with obesity, heart disease, diabetes, cancer and a host of other health disorders. Artificial sweeteners like aspartame, saccharine and sucralose have also been proven to create toxicity in our bodies.

So, what can you do to avoid added sugars and sweeteners? Choose to eat the fresh, healthy foods as outlined in the SHAPE Program, and learn how to cook meals that don’t require cans and boxes of ingredients. By avoiding processed foods, you’ll eliminate a major source of hidden sugars.

But if you do choose to purchase gently processed foods like yogurt, canned vegetables, broth, salad dressings, crackers, seasoning blends and other ingredients, be sure to read the labels carefully.

new FDA nutrition facts label went into effect in January 2020. This label identifies added sugars. Even still, be vigilant. Sugar and sweeteners often hide behind healthy-sounding names. Don’t be fooled – sugar is sugar and artificial is artificial, no matter what manufacturers call it.

72 Names for Sugar

How can you avoid added sugar? Start by learning these 72 different names for sugar. If you see any of these items listed in the ingredients on a packaged food, put that food back on the shelf and walk away. Anything labeled with an asterisk (*) is a natural sweetener, but still not approved during Phases I and II of the SHAPE Program.

Names for Sugar

Agave nectar*

Corn syrup

Grape sugar


Barbados sugar

Corn syrup solids

High-fructose corn syrup


Barley malt*

Crystalline fructose


Powdered sugar

Barley malt syrup

Date sugar*

Honey crystals

Raisin juice concentrate

Beet sugar

Dehydrated cane juice

Icing sugar

Raw sugar*

Brown rice syrup*

Demarara sugar

Invert sugar

Refiner’s syrup

Brown sugar



Rice syrup

Buttered syrup


Liquid fructose


Cane juice

Evaporated cane juice

Malt syrup

Sorghum syrup*

Cane juice crystals

Florida crystals



Cane sugar

Free-flowing brown sugars






Sugar (granulated)

Carob syrup

Fruit juice


Sweet sorghum syrup

Castor sugar

Fruit juice concentrate

Maple crystals


Coconut palm sugar


Maple syrup*


Coconut sugar*

Glucose solids



Confectioners sugar

Golden sugar


Yacon nectar*

Corn sweetener

Golden syrup

Palm sugar

Yellow sugar

A Word About High Fructose Corn Syrup (HFCS)

names for sugar corn syrup

While this sweetener is losing its popularity in the food industry, its origin is a great example of how the food industry works.

In the 1960s, a perfect storm of sugar tariffs, scientific research and government subsidies to corn farmers lead to the development of HFCS. Scientists discovered that treating corn syrup with an enzyme called glucose isomerase, some of the glucose converted to fructose, making the corn syrup sweeter. Because corn was so cheap, thanks to the subsidies, manufacturers could create this new sweetener at a fraction of the cost that it took to buy or refine sucrose, or regular table sugar. It wasn’t long before the food industry began replacing sucrose with HFCS.

Besides being a cheaper alternative to sugar, HFCS dissolved more quickly and foods made with it didn’t spoil as easily and were softer and chewier than foods made with regular sugar. Those attributes make HFCS great for food manufacturers, but terrible for consumers. HFCS severely disrupts blood sugar levels, is highly addictive and, because it’s man-made, is definitely toxic.

Sugar Alcohols

While sugar alcohols aren’t technically sugar, they do require some explanation. Most sugar alcohols occur naturally in fruits and vegetables but can be refined for use in food products. They typically have names that end in “-ol,” such as sorbitol, maltitol, mannitol, lactitol, erythritol and xylitol.

Sugar alcohols contain about 1/3 the calories of sucrose, but they often taste just as sweet. They aren’t fully absorbed or digested, so they have less of an effect on blood sugar than sucrose, but because of this, they can cause digestive upset. Sugar alcohols affect people differently, but gas, cramping, bloating and diarrhea are the most common complaints, especially when large amounts of sugar alcohols are consumed in a short period of time.

Current research shows that xylitol is the safest of the sugar alcohols, so it is the only approved sugar alcohol for the SHAPE Program. Always use it in moderation for things like mints, gum, to lightly sweeten yogurt, coffee, or tea, and in Phase I dessert recipes. Try small amounts at first to see how your body reacts to xylitol; avoid it or reduce the amount you consume if you experience any unpleasant symptoms.